What PR Traction put on the table
Two things, and only two. The first was a workshop on landing press in the places founders actually read — WIRED, Techcrunch, Hacker News — without putting a public-relations retainer of five figures a month on the books. The second was the Conversions 101 Marketing Course, offered under the line Get Started Today with Conversions 101 Marketing Course.
Neither was sold from this page. The course had not launched yet: the page carried a notify list and one sentence explaining it, and the answer it invited from a reader was Yes, I want to be published! That was the entire commercial apparatus PR Traction ever put up: two offers, one list, no checkout.
What follows keeps the order the offer used: the two propositions first, then the three people they were addressed to.
01
A solopreneur looking to catch the attention of venture capitalists?
Press was the lever on offer here — coverage in the titles investors already skim, rather than an introduction bought through a retainer.
02
A sought after consultant in your industry looking to get published?
The second reader the page named already had standing in a field and wanted it in print, which is what the workshop set out to teach.
03
An entrepreneur trying to get more leads using PR?
The third framed press as a lead source, which is also where the Conversions 101 Marketing Course sat beside it.