Who It Is For
PR Traction did not describe its audience. It asked three questions, one after another, and let the reader pick a line.
01 — A solopreneur looking to catch the attention of venture capitalists?
One person, no team, and an audience of investors who read the trade press before they take a meeting. Press is being offered here as the cheapest route into that reading pile.
02 — A sought after consultant in your industry looking to get published?
This reader is already known inside a field. The gap is publication: getting the standing they have among peers to appear somewhere an editor decides.
03 — An entrepreneur trying to get more leads using PR?
The most commercial of the three, and the one that connects the workshop to the Conversions 101 Marketing Course beside it — coverage first, then what the traffic does next.
None of the three is answered here. The workshop line above them was the answer PR Traction proposed.