SPECIAL OFFER FOR PROJECT GETAWAY ALUMNI
Let me guess - success has come fairly easy to you?
You have spent the last several months or even YEARS running your consultancy or empire, while traveling the world. You’ve picked up clients and partners in all the digital nomad hotspots and your friends and family are pretty impressed at the business you have built for yourself. You have clients from all over the world coming to you because you know how to help them win.
You’ve done well for yourself.
But recently, something happened and it wasn’t to you. Your main competitor got a huge spike in app downloads and was featured in the App store. Your friend who you met at a coworking space in Vietnam got an inbound call from an investor asking for a meeting. Then, you met an entrepreneur at an incubator in Berlin who in one month, got 10,000 new customers.
Of course, you asked them how they were able to get this kind of traction. You found out that your competition got reviewed on a very popular tech blog. That the investor called your friend in Vietnam because they read about them in Forbes. And the entrepreneur you met at the incubator, had commentary featured in VentureBeat.
So now, you are frustrated.
You KNOW your service and/or product exceeds expectations.
You KNOW you deserve to have that authority and credibility in your industry.
The successful, driven, over-achieving entrepreneur traveling the world (YOU), is confused because the press isn’t writing about you.
You’re GOOD with structure and systems, so you spend hours researching in hopes of generating media coverage, and using the medium for your sales funnel. You find media databases (check), agencies charging a premium (check), services that provide templates (check), but it is all piece meal services. Nothing gives you a customized approach to the audiences you want to reach. Nothing seems to be getting you interest from an editor at Fast Company, Inc., VentureBeat or Business Insider.
Where is the factual contact information for media targets? How do you turn readers into leads so you can make more money?! Where is the structure? Are you even asking the right questions?
I get it. I met you and heard you loud and clear.
I met you at Alchemy Cafe in Bali for breakfast, when you were answering emails from customers in a different time zone.
I met you working out of the Glowfish coworking space in Bangkok, when you asked me if I had any tips on how to get published.
I met you in Ho Chi Mihn City at Dreamplex, when you were freaking out about the wifi going down .
I met you in Singapore at Incuvest when you were pitching investors, as well as the Impact Hub, where you were building your company.
I even met some of you when I was wandering around Angkor Wat in Cambodia (not a joke), and we discussed content ideas for your next blog post.
You’re the solopreneur who wants to place “As seen on...” on all of your marketing collateral and website. You have a killer service or product, but don’t know how to reach the right press. You die a little inside when you see your competitors become leaders in your industry, KNOWING YOU HAVE A HIGH QUALITY OFFERING.
You want to educate people who can benefit from your GREAT INSIGHTS AND THOUGHT PROVOKING IDEAS.
You want to be an authority in your space and you are a capable human being who knows with the right STRUCTURE, DIRECTION AND FORMULA, you can do it on your own.
You want to get in front of an audience of millions and grow your leads and sales without hiring a PR firm.
You want a full system that will allow you to use PR as a strategy to boost your authority and credibility in your space, get qualified leads and gain more paying clients.
GOOD NEWS, WE CREATED IT.
Here’s the offer:
For my PG family, the people that helped us identify, create and build PR Traction, we want to see you gain recognition and credibility for the special value you bring to the table - for a portion of the cost.
DON'T YOU WANT TO...
*Have qualified leads coming to you, while you travel, relax with your friends/family or sleep?
*Get featured in your industry’s top trade publication?
*Trade months of building an audience for your blog, for placement in a publication with 10X the readership?
WASN'T IT YOU THAT SAID...
“I can’t/refuse to pay 5 figures a month for a PR firm.”
“I want to put ‘as seen on Forbes’ on my website and marketing collateral.”
“I have a killer service/product, but reporter’s won’t respond to my email pitches.”
“I can’t believe my competitor is a leader in our industry, I know their product isn’t as good as mine.”
“I want to be an authority in my space. I am a capable, smart expert who knows with the right structure, direction, and formula that I can do it on my own.”
IT’S YOUR TIME TO MAKE YOUR MARK.
GET YOUR NAME IN LIGHTS AND UTILIZE THE POWER OF the MEDIA TO INCREASE YOUR LEADS IN 6 WEEKS.
PR HAS THE CAPACITY TO MAKE YOU MONEY - NOT ONLY WHEN YOU SLEEP, BUT AS LONG AS your coverage IS PUBLISHED ON THE INTERNET. IMAGINE WHAT YOU COULD DO WITH YOUR TIME…
Left to right: Like Menno, drinking a "Piccalo," or like Mathew, eating pancakes. Perhaps Fabian, petting a cat. Or Mo, playing with a dog.
Or, you could be like Jay, who USED OUR METHODS and is now blowing up the Internet, being tweeted at by Tim Ferris, Guy Kawasaki and asked by The Huffington Post, Entrepreneur and Wired to contribute more content.
You’re probably wondering how this works. Here are the basics:
We take clients through a 6-week PR coaching program. Each week is full of tips and lessons that guide you on how to leverage existing audiences, share your message, get media coverage and turn readers into results.
Here's a breakdown of your path to publication:
WEEK 1 - Identifying and leverage existing audiences. What if we told you there were audiences of millions out there, just waiting to get your content? This week focuses on discovering those audiences and building your content strategy with an end goal in mind (Customer acquisition? Investor awareness?) We got you. Everything you do from here on out, will trace back to your goal.
WEEK 2 - How to successfully pitch publications. Managing editor? Reporter? Contributed content gatekeeper? Many people don’t understand the media relations process. This week is focused on how to reach the appropriate media contacts, differentiate between all the different job titles, find their contact information and determine which publications accept guest posts.
WEEK 3+4 - Adding value versus self-promotion. These two weeks are focused on teaching you how to write, re-write and re-write more. The point? Most people don’t realize that when they write, they are writing about themselves. Publications REJECT self-serving content. They need content that benefits their readers in some way. Here we focus on looking at your content through a new lens, ensuring it is vendor neutral and providing value to the specific audience you are addressing.
WEEK 5 - Turning your readers into leads and sales. It’s one thing to have people read your stories, it’s another to have them act, click, purchase and become a customer. This week focuses on specific strategies that can turn readers into brand advocates, leads, sales, and strategic partners.
WEEK 6 - Creating your editorial vault. Once you have established your platform, actually achieving your goals will require consistency over time. Now you will get creative and build your idea vault by brainstorming specific topics and relevant business subjects you’d like to connect to in your writing. This week focuses on building out a list of ideas that you can use to write abstracts and more content.