FREEBIES

Freebie #1 - Don't Make Reporter's Cringe by saying this

Freebie #2 - 5 PR Myths that Suck

TRIPWIRES

Tripwire: Top 8 Business and Technology Publications

Week 1 - Introduction

Week 1 - Mindset

Week 1 - Sequence

Week 1 - Logistics and Guidelines

Week 1 - Tools and Introductions

Week 1: Why are you doing this - Worksheet 1

Week 1: How to Leverage Existing Audiences

Week 1: Analyzing and Defining Your Audiences - Worksheet 2

Week 1: Targeting your Audience - Worksheet 3

Week 1 - Abstracts of Influence

Week 1: My Abstract

Week 1 - Week 1 Checklist

Directions: PDF the doc in Drive, download it to computer, upload it here (highlight text, click link/paperclip above, change from external to files, new file - upload]. Click through this link to get the URL - take the URL and link it to the button on the Week 2 course page.

Week 2: Introduction

Week 2: Media List 101 + Initial Assessment

Week 2: Media List - Worksheet 5

Week 2: Filtering and Vetting [use with Worksheet 5]

Week 2: How to Find Emails + Contact Reporters

Week 2: Drafting the Pitch and Sending

Week 2: Media Relations Goals

Week 2: Final Thoughts

Week 2: Week 2 Checklist

Week 2: PR Glossary

 

Week 3: INTRODUCTION

Week 3: HOW TO CREATE VALUABLE CONTENT

Week 3: DRAFTING YOUR CONTENT

Week 3: REVIEWING CONTENT 

Week 3: SENDING YOUR WORK TO THE MEDIA

Week 3: REVISITING MEDIA RELATIONS GOALS

Week 3: WEEK 3+4 CHECKLIST

 

Week 5: Introduction

Week 5: Driving Readers Back to your site

Week 5: Establishing the gain for readers

Week 5: Monitoring website traffic

Week 5: Capturing leads

Week 5: Using a CTA on your website

Week 5: Email Follow Up

Week 5: Week 5 Checklist